industrial park photography

This is a great of example of how marketing and photography done right is more time consuming and complex than what you see in the finished product.  It is not about holding up the phone and taking a quick shot.  

It is normal for prospective customers to wonder about the cost of professional marketing or photography services.  Just like we do not know about their business and must spend time acculturating, we must bring them to a certain understanding.  I liken it to painting a house where the prep work takes longer than the painting, often frustrating the uninformed homeowner.  

It is your job to carefully educate any potential client about the "invisible" work before you begin.  

Resentment is not a friendly participant in the creative process.
— lw

A word of advice... encourage anyone to take their own shots for any project (in a nice way) and make yourself available should they need help.  There is no better way to learn than "in the field."

 

Project: 

To visually represent the newly developed and critically located industrial park for A E P Realty Trust, Norwell, Massachusetts operating in the Commercial and Industrial Building Operation industry for approximately 33 years. 

Challenges:

Represent the scope of a very large geographical setting in a way that attracts new business tenants for a multi-acre industrial setting.

Accommodate weather variations and daily business traffic.

Light and reflectivity

Multiple settings

Tenants and businesses already in operation

Facilities maintenance schedules, as in irrigation for the extensive landscaping etc

A good example of bracketing where one uses a tripod and takes several different shots with differing focal and exposure ranges, hence avoiding blown out highlights.  

A good example of bracketing where one uses a tripod and takes several different shots with differing focal and exposure ranges, hence avoiding blown out highlights.  

Solutions:

I was able to gain roof access to several of the buildings giving me a vista from each.

The project spanned 6 weeks and included several Sundays when there was an absence of parked vehicles and no deliveries.

Multiple trips during one day of sunlight to create logs noting the sun's placement

Descriptive note for each building, area and interior tied in to sunlight log.

Introduction to all people in the business settings where photographs were needed, along with business cards.  "Would it be all right if I came in to take some interior photographs?"  If the answer is no, accept this graciously.

Patience and flexibility.  Go take photographs somewhere else and come back in 45 minutes when the irrigation is likely to end.

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